Illume stands apart from other firms not because of what we do, but how we do it. We have adopted a hybrid model of client relations in which we like to think of ourselves as a true extension of our client's team. As such, we work hand-in-hand with our clients to develop and execute tailored strategies for maximum, yet targeted, exposure. This close integration helps us help them connect the dots in identifying how public relations can be incorporated into all aspects of their businesses.